750 newspapers now work with Google on Print Ads
By Erina Lin, Friday 29 February 2008 at 22:37 :: Advertising :: #1338 :: rss
Google’s Print Ads programme, which sells contextual display spaces in print newspapers, is now working with 750 newspapers, according to a speech by Stephanie Davis, head of publisher development for Print Ads, at the NAA Marketing conference in Orlando.
According to Davis, newspapers and Google are helping each other. However, an article on the Local Onliner pointed out that perhaps newspapers need Google more. “Even if CPC rates may be peaking for Google and display is a much needed growth channel,” according to the article.
Davis noted that Print Ads pays out on average 60 percent revenue shares, but she didn’t mention any guidance as to their overall gross.
Davis, during the speech, pointed out basic five key areas to gauge a Google/newspaper relationship: technology, search, lower cost of site, brand and ROI.
Davis added that the main advantage newspapers can offer is “brand,” while the others are probably more oriented towards Google’s strengths. Left to their own devices, for example, “newspaper content is only 'found' by customers rather than delivered to them,” The Local Onliner quoted from Davis.
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