TV adspend to remain unchanged through 2012
By Leah McBride Mensching, Monday 3 March 2008 at 17:40 :: Advertising :: #1342 :: rss
As different types of media lose advertising shares to online, the share of television advertising budgets worldwide will remain the same through 2012, media research firm Screen Digest announced, according to Brand Republic.
Money will be diverted from print, radio and cinema budgets to online and digital television over the next five years, the firm stated in its global forecast.
Television adspend will remain unchanged this year due to the boost from the Olympics, the U.S. presidential election and football championships in Europe. Meanwhile, traditional TV channels will lose ad shares to digital channels, which are expected to grow 20 percent each year. Online ad spend will grow 17 percent per year, Screen Digest predicted, according to a Brand Republic report.
The 2008 TV ad boost counters what would otherwise have been a TV adspend recession in 2009; however, the outlook is expected to improve beginning in 2010, along with the expected boost in the economies of European countries and the United States, Brand Republic reported.
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