Friday 7 March 2008

TMG appoints Adam & Eve for £8 million account

Telegraph Media Group has appointed start-up agency Adam & Eve and its pitch partner AMP to handle its £8 million advertising and direct marketing accounts, respectively, Brand Republic reported Friday.

Adam & Even won the pitch in a final round against Rapier, TBWA\London and Tequila and Archibald Ingall Stretton, and will deliver a “wide range of creative and marketing solutions, particularly in the digital arena,” the Guardian reported.

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Global mobile entertainment revenue to reach US$38 billion by 2011

Global mobile entertainment market has continued to prosper in recent years, and expected to reach US$38 billion by 2011, according to eMarketer.

In 2006, market revenue totaled $18.9 billion. Based on a prediction by Informa, it will grow more than double within five years to $38.1 billion in 2011.

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Agora chief: 'I know nothing' of controlling stake sale

The chief executive of Polish media group Agora has said he does not know anything about the company attempting to find a buyer for its majority 35 percent stake, as Reuters had reported, based on unnamed sources.

“I know nothing of this. I do not comment on market speculation. Again, I know nothing of this,” Marek Sowa, chief executive of Agora, told Thomson Financial.

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NAA: Young readers make better citizens

People who grow up reading a newspaper are better, more engaged citizens, the Newspaper Association of America has reported.

Research on young readers show that 62 percent of Americans who read newspapers as teens took part in volunteer work, while only 37 percent of those who did not read newspapers volunteered.

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Chinese newspaper to appeal overtime ruling

The Chinese Daily news will appeal a court ruling that awarded former and current employees back pay for overtime violations, stating that the judge has “blatant biases and (made) judicial errors,” New America Media reported Friday.

Two hundred current and former newspaper employees filed the lawsuit against the Monterey Park, Calif.-based newspaper in March 2004. The Chinese Daily News is the Southern California edition of the World Journal, one of the largest Chinese-language newspapers in the United States.

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California newspaper group to cut staff

The Bay Area News Group-East Bay will cut its staff levels in the eastern San Francisco Bay Area by 10 percent, and will avoid layoffs because enough employees took buyout offers, the Associated Press reported late Thursday.

Of the company's 1,100 employees, 107 from took buyouts, cutting staff numbers at the Oakland Tribune, Contra Costa Times and 14 other daily and weekly newspapers. The cuts will be seen in all departments.

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NRC Handelsblad first in Netherlands to publish ePaper

NRC Handelsblad on Thursday became the first Dutch newspaper to publish a daily electronic version, making all sections and supplements available on ePaper in the Netherlands and abroad, at any time to subscribers with an iLiad eReader, according to a press release.

In 1995, newspaper was also the first national Dutch newspaper to launch its own Web site, stated Birgit Donker, editor of NRC Handelsblad.

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