Tuesday 11 March 2008

West Australian Newspapers must use funds to inform shareholders

The West Australian Newspapers Holdings board will use company funds only to pass along information to shareholders, and not for “electioneering,” Peter Mansell, the company's chairman said, The Australian reported Tuesday.

Electioneering, or defending directors' positions, will not be allowed, he said, following news that 15 candidates are up for four board positions at West Australian Newspapers.

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U.S. mobile ad exposure on the rise

According to Nielsen Mobile’s report for March, 58 million U.S. mobile subscribers have seen a mobile ad on their phones in the past 30 days, which represents 23 percent of all mobile subscribers in the country.

About half, or 28 million, claimed to have responded to a mobile ad at least one time.

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Paid readership stable in Ireland

Readership of most paid newspapers has been stable for the past five years, Newspaper Innovation reported Tuesday.

In 2007, the Irish Independent continued its streak as the most read Irish newspaper, with 570,000 readers.

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U.S. bloggers consume more news, entertainment content

Heavy users of U.S. blog sites are particularly more likely to consume news and entertainment online content, compared with the average Internet population, comScore reported.

According to a new study released Monday by comScore, using its Segment Metrix tool, those "heavy bloggers" consumed over three times as much content on social news ranking site Digg.com as the average online user, and also had much more consumption of content at other news sites, such as CTVGlobeMedia, DrudgeReport.com, HuffingtonPost.com, Salon.com and ABC News Digital.

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News Corp. acknowledges recession hitting the ad market

News Corporation CEO Rupert Murdoch said at a Bear Stearns conference Monday that he is becoming “a lot more pessimistic about the economy,” but believes things will look up in a year or two, especially for Dow Jones, Silicon Alley Insider reported.

“Wall Street Journal is simply a brand and a window into what we do. Dow Jones is what we bought. Big opportunity. May be in for a temporary downturn, for a year or so. But overall there's a big boom, especially in markets like China and India, and that's what we're going to take advantage of,” he said.

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New York Times: Only the flagship is sacred

In the face of low share prices and dissident shareholders calling for the selling of assets, the flagship newspaper is the only part of the New York Times Co. that is sacred, the company said Tuesday, Reuters reported.

Harbinger Capital Partners and Firebrand Partners have climbed aboard the company, and look to push the company into investing even more into its digital businesses. Meanwhile, stock prices have dropped 35 percent since a high last June, according to Reuters.

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