E&P: Circulation of top 20 newspaper titles shrinks by 1.4 million
By Leah McBride Mensching, Wednesday 12 March 2008 at 21:42 :: Circulaton & Distribution :: #1394 :: rss
Circulation declines in the United States have not happened all at once, but have been slow and steady. As the old saying goes, “slow and steady wins the race” – a race the newspaper business would rather not be in.
Editor & Publisher on Tuesday reported that the top 20 newspapers in the United States have together lost 1.4 million copies in daily circulation from 2003 to 2007.
The 1.4 million copies make up about 10 percent of overall circulation for the top titles in the past four years, but some have lost more than others, E&P reported, citing an E&P analysis of Audit Bureau of Circulations data.
Steepest declines were at the San Francisco Chronicle, down 28.8 percent, the Los Angeles Times, down 20.2 percent and The Boston Globe, down 19.9 percent.
By comparison, USA Today increased its circulation by 2 percent, while the Post grew circulation 2.3 percent in the four years, although its most recent report stated it has lost circulation.
The E&P report points out that although many papers are seeing spiralling circulation, they are gaining online readers.
For the full report, visit the E&P Web site.
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