UK newspaper sales stabilise
By Alexandra Zeumer, Friday 14 March 2008 at 22:16 :: Newspaper Data :: #1403 :: rss
It's becoming a little easier to predict UK newspaper sales, and publishers are becoming increasingly anxious due to fragile consumer confidence about the predictions for advertising revenues over the coming months, the Guardian reported earlier this week.
After a difficult 2007, ABC volumes have fallen to a stable -3.4 percent year-on-year average for the last three months.
February showed to be a good month for quality papers, mixed for the popular, and bad for the mid-market titles, according to the Monday report by the Guardian.
Despite a mishap in calculating overseas sales, the Financial Times is still looking good in the quality sector (-2.7 percent from the same period last year). The cover price rose for both weekday and Saturday editions, and has been growing by 1 percent each year.
The Observer continued its 5 percent rise year on year. However, weekday qualities have generally been down by 2.9 percent year on year, whereas the Sundays are doing better with a -2.4 percent year-on year decrease. The Sunday Times has continued to slow down its decline, and is now at three percent, whereas the Sunday Telegraph is the sector’s largest faller with -5 percent, according to the Guardian.
The Sun's February figures show a 4 percent slide is motivating the entire sector, down from a “heavily promoted January,” the Guardian article stated.
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