Google to offer new ad service
By Leah McBride Mensching, Monday 17 March 2008 at 22:54 :: Advertising :: #1411 :: rss
Google Inc. will offer online publishers a new service to help them manage online ad sales and serve up ads each time a users pulls up a Web page, the Wall Street Journal reported last week.
The new Ad Manager service will be free.
A limited number of Web sites are testing the service, as traditionally companies like DoubleClick, which Google bought for US$3.1 billion last week, charged Web publishers to serve up their ads, according to the Wall Street Journal.
Google is hoping Ad Manager users will agree to carry some ads the search giant sells in vacant ad spots on their Web sites. Google would take a commission on revenue from ads it sells, Reuters reported.
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