Google Inc. will offer online publishers a new service to help them manage online ad sales and serve up ads each time a users pulls up a Web page, the Wall Street Journal reported last week.

The new Ad Manager service will be free.

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Financial problems in news organisations have reached a crisis level, and are now journalists' top concern, even over editorial problems, such as quality of news coverage and credibility, according to the Pew Research Center's latest survey, out Monday.

Sixty-two percent of U.S. journalists say journalism is “going in the wrong direction” and 49 percent have a “negative view about the state of their profession,” the survey states, noting that “soaring economic worries underlie these sour assessments.”

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Newspapers' poor showings over the last several years in the United States show no sign of slowing down or getting better, as circulation, flat ad revenues, rising expenses and shrinking staffs at papers across the country have turned the once stable media into a race against time, the Project for Excellence in Journalism proclaimed in its 2008 annual report on American journalism.

“The (newspaper) industry has been in declining health for some time now. It got sicker rather than better in 2007, and 2008 offers no prospect of a quick cure,” states the report, by the project and the Poynter Institute's Rick Edmonds.

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Media stocks became intertwined in Monday's chaotic market, leaving ITV’s share price at an all-time low, the Guardian reported Monday.

UK-based ITV on Friday had a closing price of ₤64.5, but fell 4.7 percent to a record low of ₤61.5 Monday morning. At around 11:05 a.m. it rose to ₤62.

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Everything about media is changing rapidly, perhaps nothing more quickly than advertising.

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