Audit Bureau OKs U.S. circulation rule change
By Alexandra Zeumer, Tuesday 18 March 2008 at 21:21 :: Circulaton & Distribution :: #1415 :: rss
The Audit Bureau of Circulations approved initial changes to newspaper circulation rules Tuesday, the Associated Press reported.
Last November, the Audit Bureau announced the proposals, that would aim to give publishers a wider range to market newspapers in, which would end up lowering inspection costs and simplify circulation rules. The agency announced Tuesday that along with the initial approval, its board has further refined the changes.
Included in the new rules, newspapers can consider circulation as “paid” no matter the price the paper is sold at. Thus, newspaper rules will be aligned with those of magazine publishers. Additionally, smaller newspapers will now only have to endure audits every other year, according to the AP article, posted by the International Herald Tribune.
The Audit Bureau’s board is expected to give its final approval at its July board meeting. If all goes as planned, the circulation rules will be implemented April 1, 2009 for one set of revisions, followed by the remainder on Oct. 1, 2010.
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