Study: Indian mobile TV market outlook positive
By Erina Lin, Tuesday 18 March 2008 at 21:59 :: World Digital Media Trends :: #1416 :: rss
According to a report by Springboard Research, the Indian mobile TV market will generate US$360-million revenues in 2008.
The study surveyed 1,215 mobile users in six major Indian cities, and found out nearly 85 percent of respondents were interested in using mobile TV, if it was available and affordable.
Almost six out of 10 said they prefer to watch the same content at home, according to the study.
It also found that the most popular types of content were news, sports, music videos and game shows, eMarketer reported.
According to Ravi Shekhar Pandey, manager at Springboard Research, most of the mobile users in India are interested in trying mobile TV, and are willing to invest for the service. "This willingness is definitely a positive sign for those considering offering mobile TV in one of the world's largest and fastest-growing mobile services market," Pandey said.
Within the first year of launch, Springboard estimated there will be up to 12 million mobile TV subscribers, which represents about five or six percent of the total mobile subscriber base in India, according to eMarketer.
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