In an effort to drive more traffic to its Web site and grow advertising revenue, Journal Sentinel Inc. on Monday became the latest newspaper publisher to join Yahoo Inc.'s newspaper advertising consortium, Milwaukee Journal Sentinel and McClatchy Tribune Information Services reported Tuesday.

The Yahoo's newspaper consortium is now at 27 newspaper publishing groups and more than 635 newspapers in 43 of the top 50 U.S. markets. Journal Sentinel's flagship is its Milwaukee Journal Sentinel.

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According to a report by Springboard Research, the Indian mobile TV market will generate US$360-million revenues in 2008.

The study surveyed 1,215 mobile users in six major Indian cities, and found out nearly 85 percent of respondents were interested in using mobile TV, if it was available and affordable.

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The Audit Bureau of Circulations approved initial changes to newspaper circulation rules Tuesday, the Associated Press reported.

Last November, the Audit Bureau announced the proposals, that would aim to give publishers a wider range to market newspapers in, which would end up lowering inspection costs and simplify circulation rules. The agency announced Tuesday that along with the initial approval, its board has further refined the changes.

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The Seattle Times Co. placed its Maine newspapers for sale Monday in an effort to save money and protect its flagship newspaper from an industry-wide advertising revenue slump, The Seattle Times reported Tuesday.

However, industry experts say they don't think the company will make nearly the same amount it paid 10 years ago for the weekly and three dailies.

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