U.S. newspaper publishers join in new ad network
By Alexandra Zeumer, Thursday 20 March 2008 at 20:11 :: Advertising :: #1427 :: rss
A number of top U.S. newspaper publishers announced Thursday they will dedicate online advertising space to a network that simplifies placing ads on hundreds of newspapers’ Web sites, Reuters reported.
QuadrantONE, which debuted February, will get space from 138 sites, representing more than 250 newspapers.
The network is designed to help newspaper publishers make money they would have otherwise lost, as advertisers are taking adspend from print and moving it online, Reuters reported.
AH Belo Corp., McClatchy Co., Media General Inc., Cox Communications and EW Scripps Co. are some of the publishers joining the network.
The papers that are coming aboard quadrantONE are members of a group created with Yahoo Inc. that is committed to increasing ad revenues at newspaper Web sites while also helping Yahoo better reach local U.S. markets, according to Reuters.
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