Caxton launches Johannesburg community paper
By Leah McBride Mensching, Thursday 20 March 2008 at 21:51 :: Circulaton & Distribution :: #1429 :: rss
As suburban growth in Johannesburg South has been heavy, publishing group Caxton will launch another community newspaper to better serve the growing area, BizCommunity reported Thursday.
Because of high levels of development in the area, it is now too large to be serviced by just one local paper, the article stated.
Currently, the area is served by community paper the Southern Courier. Caxton's new paper, the Comaro Chronicle, will be launched April 9, and will take over some of the areas the Southern Courier is overextending itself to reach, BizCommunity reported.
“It is our policy to always evaluate our footprint, to ensure that we provide relevant newspapers to homogenous areas within magisterial districts. As a result, we are aware of the growth and changes within South Africa's landscape,” Gill Randall, joint MD of the Newspaper Advertising Bureau, told BizCommunity.
Randall said the paper's initial print run will be 21,000 copies. The Comaro Chronicle will be distributed every Wednesday. The Southern Courier will reduce its print run to 40,100 when the Comaro Chronicle is launched.
The new paper will be distributed in Alan Manor, Bassonia, Bassonia Rock, Eastcliff, Glenanda, Glenvista, Linmeyer, Liefde en Vrede, Mondeor, Mulbarton, Oakdene, Townsview, Suideroord and Winchester Hills, according to BizCommunity.
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