Google is testing a new barcode technology for its Google Print Ads, aiming to better track results of newspaper ads placed with the programme, ClickZ reported Thursday.

Newspapers are likely making less on ads sold through Google Print Ads than if they had sold those placements directly, but Google wants to show them the volume of advertisers who wouldn't be buying newspaper ads without the service.

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As suburban growth in Johannesburg South has been heavy, publishing group Caxton will launch another community newspaper to better serve the growing area, BizCommunity reported Thursday.

Because of high levels of development in the area, it is now too large to be serviced by just one local paper, the article stated.

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Japan outperformed the United States. and six Western European countries in terms of the 3G subscription and penetration, according to the 2006 data from Screen Digest.

In 2006, nearly 70 million 3G subscriptions were reported in Japan, and penetration exceeded 50 percent, making it the most 3G-advanced country among all surveyed.

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A number of top U.S. newspaper publishers announced Thursday they will dedicate online advertising space to a network that simplifies placing ads on hundreds of newspapers’ Web sites, Reuters reported.

QuadrantONE, which debuted February, will get space from 138 sites, representing more than 250 newspapers.

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