QuadrantOne signs on 26 more newspapers
By Alexandra Zeumer, Tuesday 25 March 2008 at 21:42 :: Advertising :: #1443 :: rss
New online ad network QuadrantOne has signed on 26 more papers from The Newspaper Consortium, BizReport reported Tuesday.
Launched by newspaper publishers the New York Times Company, Hearst, Gannett Company Inc. and Tribune Co. QuadrantOne has only been around for a few weeks, but has quickly gained ground in the market.
The online ad network simplifies the ad-buying process for advertisers, allowing them to buy space online with newspapers and local broadcasting channels with a single media buy, according to BizReport.
“The Newspaper Consortium takes another giant, logical step in uniting much of the newspaper industry for the benefit of audiences and advertisers,” said Michael Romaner, president of Morris Communication’s Morris DigitalWorks and co-chairman of the consortium’s steering committee, according to BizReport.
By signing on the latest 26 papers, QuadrantOne’s newspapers base has increased to more than 250 newspapers.
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