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Thursday 27 March 2008 Thomson, Reuters shareholders approve mergerBy Leah McBride Mensching, Thursday 27 March 2008 at 22:59 :: Media Ownership Shareholders have approved Thomson's acquisition of Reuters, paidContent reported Wednesday. Almost 99 percent of Thomson shareholders approved the merger. YouTube to debut audience measurement toolBy Erina Lin, Thursday 27 March 2008 at 22:41 :: World Digital Media Trends YouTube is releasing more details about who's watching their video clips and when, which provides advertisers more insights to target their customers, the Associated Press reported. The free programme, called YouTube Insight, will be launched on Thursday. Illinois Tool Works to buy newspaper equipment makerBy Leah McBride Mensching, Thursday 27 March 2008 at 22:30 :: Printing & Production Systems Diversified industrial manufacturer Illinois Tool Works announced Thursday it will buy newspaper handling equipment maker Quipp Inc., Reuters reported. The deal is expected to be between US$6.4 million and $8.4 million, and the final price will be decided based on Quipp's cash, cash equivalents and debts. TV and newspaper most popular U.S. news sourcesBy Erina Lin, Thursday 27 March 2008 at 22:07 :: World Digital Media Trends Television and newspapers were the most popular news sources in U.S., according to the Pew Research Center Biennial News Consumption Survey 2006. Nearly six out of 10 respondents said they got news from TV yesterday, while 40 percent said so from newspapers, 36 percent from radio and 23 percent from Internet. Hughes: Future of newspapers in local ownershipBy Alexandra Zeumer, Thursday 27 March 2008 at 22:07 :: Media Ownership As an industry, advertising has changed from being an extremely competitive field, where the majority of costs were in the mainstream media, to substantially more wide-ranging and growing hyper-competitive, G. Patton Hughes wrote for the PBS MediaShift Idea Lab Wednesday. This year, ad spending on alternative media, which includes user-generated Web content, Internet search, mobile, gaming and branded entertainment, is speeding to increase 20.2 percent to US$88.2 billion, even if there is a slump. However, overall ad spending is up a mere .02 percent for the year, Hughes stated. eMarketer: Worldwide mobile ad spending to hit $19.1 billion by 2012By Alexandra Zeumer, Thursday 27 March 2008 at 21:51 :: Advertising Worldwide mobile ad spending is expected to increase from US$2.7 billion in 2007 to $19.1 billion in 2012, according to a new eMarketer report, Media Post reported Thursday. Most ad dollars will go to text messaging, which is expected to continue to be the dominant “non-voice mobile service” over the next few years, particularly in large markets in China and India that lack 3G networks. This year, U.S. mobile spending is predicted to almost double to $1.7 billion. |
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