In the past 13 years, the number of free newspapers published in South America has grown from one to 16, Newspaper Innovation reported Friday.

In 1995, the only newspaper published in South America was MetroNews in São Paulo. By 2000 that number was up to six.

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Advertising or editorial links in newspapers and on television are more likely to drive consumers to a Web site than links on Google Adwords, according to findings of a survey of 1,000 UK consumers by Greenfield Online.

However, friendly customer e-mail from companies consumers already have a relationship with are most effective, with 52 percent more likely to visit the company's Web site, Global edge reported Thursday.

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WEHCO Media, parent company of the Arkansas Democrat-Gazette, will buy the Jefferson City (Mo.) News Tribune, Editor & Publisher reported Thursday.

The News Tribune has been owned by the Weldon family since 1927, and was published by Betty Weldon until she passed away in 2007.

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Michael Steib, Director of Google TV Ads, stressed at the Television Bureau of Advertising’s annual marketing conference in New York that the Web giant is eager to work with broadcasters, in order to bring more ads into the TV market, Broadcasting & Cable reported Thursday.

Google TV Ads, “an end-to-end digital system for buying, selling, measuring and delivering television ads” on Google’s Web site, had a trial in 2006 on a California cable system, before it expanded to Dish Network satellite subscribers last May.

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U.S. online advertising totalled more than US$12 billion in 2005, reached nearly $16 billion in 2006, and exceeded $18 billion in 2007, according to WR Hambrecht + Co.

In 2005, search and display accounted for two-thirds of the total ad spending, with $5.13 billion and $4.25 billion, respectively. E-mail classified was ranked as the third, with more $2 billion. Referrals and online video made up very little.

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