Yahoo launched a new site Monday, for women between ages 25 and 54, who are called the “key demographic underserved by current Yahoo properties”, the Wall Street Journal reported.

The launch of Shine will help bring in more opportunities for the Internet company to sell advertising targeted to the demographic. According to Yahoo, advertisers in consumer-packaged goods, retail and pharmaceuticals may be those who would like to reach those consumers most aggressively.

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Streaming content in U.S. will bring in about $70 billion revenues by 2013, according to Insight Research’s forecast.

This includes revenues generated from the transmission of digital audio and video files, either via the Internet, an IPTV network, or a mobile phone. The files can be streamed in real time or on-demand, but they cannot be stored.

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ZenithOptimedia has lowered the forecast for 2008 U.S. ad spending, due to the effects of the housing crisis and the fading consumer confidence.

Newspaper advertising, according to ZenithOptimedia, is experiencing a bigger impact, while online spending grows much faster than expected.

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Chris Bunyan has been appointed the digital director of Trinity Mirror’s regional division, Journalism.co.uk reported Monday.

Previously, Bunyan was the director of portal management at Virgin Media.

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Hearst Corporation, parent company of the San Francisco Chronicle, is contemplating either developing or selling the paper’s headquarters and neighboring land, Editor & Publisher reported Friday

According to a San Francisco Chronicle report, Hearst Corp., is retaining the services of real estate company Forest City Enterprises.

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Print ad revenue at U.S. newspapers suffered its largest decrease last year since at least 1950, the Wall Street Journal reported Monday.

According to the Newspaper Association of America, there continue to be signs within the newspaper industry that point to worsening trends continuing into this year.

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