Nielsen: U.S. ad spending up in 2007
By Erina Lin, Tuesday 1 April 2008 at 21:53 :: Advertising :: #1473 :: rss
U.S. total advertising spending was up 0.6 percent in 2007, according to new data from Nielsen.
The data showed that ad spending in local papers declined 7.5 percent, while national papers spending dropped 7.7 percent, which are two of the biggest declines of all.
Online ad spending, however, grew 18.9 percent last year.
Annie Touliatos, director of product development at Nielsen Monitor-Plus, said in a statement that "several tradition media outlets are demonstrating resilience and strong growth in an overall softening economy," Editor & Publisher reported.
Ad spending in national magazines was up 7.6 percent, while ad spending in outdoor increased 7.2 percent as well.
Other gainers include national cable and national Sunday supplements, which was up 2.2 percent and 4.9 percent last year, respectively.
Ad spending on network TV dropped 1.5 percent, while spot TV in the first 100 markets and spot radio declined 5.1 percent and two percent, respectively, according to E&P.
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