“The PPC tool is a no-brainer and a great solution for newspapers and advertisers alike,” Merle Davidson, market media director, strategic marketing/media services at J.C. Penney Co. said in an ABC statement. “It supports the industry’s desire of finding improved ways to do business together and makes planning and buying print media easier and faster for all of us.”

ABC advertiser members are the only ones with access, not other publishers because data given by the newspapers is private. The PPC is free and the data is not audited, according to E&P.