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Monday 7 April 2008 Yahoo previews online ad management platformBy Leah McBride Mensching, Monday 7 April 2008 at 23:56 :: Advertising Yahoo! Inc. announced Monday it will launch a new advertising management platform in phases, beginning with members of its Newspaper Consortium in the third quarter this year, paidContent reported. AMP! from Yahoo!, will aim to simplify online advertising for advertisers, publishers, agencies and ad networks. The platform was formerly known as Project Apex. Tribune launches second magazine for KindleBy Erina Lin, Monday 7 April 2008 at 23:37 :: World Digital Media Trends Following the launch of Opinionated in late March, a political magazine exclusively for Amazon’s Kindle eBook, Tribune Media Services has launched its second Kindle-specific title. The content syndication and licensing unit of Tribune Company has partnered with arts and culture site PopMatters.com for the launch of the pop culture focused daily publication. Online video to bring in big bucksBy Erina Lin, Monday 7 April 2008 at 23:34 :: World Digital Media Trends U.S. online TV and video services will generate revenues of US$7.9 billion by 2013, according to a forecast by Informa Telecoms & Media. In 2007, the market value was over $1 billion, and by the end of 2008, it will reach $4.7 billion. Scottish business paper launches executive recruitment siteBy Alexandra Zeumer, Monday 7 April 2008 at 23:26 :: Online/Digital Publishing New Scottish business newspaper Business7 has launched a Web site for “senior and executive recruitment,” AllMediaScotland reported Monday. The site, www.b7appointments.co.uk, will cater to high-end job seekers looking for management and senior positions and those looking to hire them. Business7 is published by Trinity Mirror. Yahoo unopposed to Microsoft’s deal, yet wants better offerBy Erina Lin, Monday 7 April 2008 at 23:18 :: General Yahoo, under pressure to accept a US$41 billion buyout offer by Microsoft, said Monday it doesn't oppose the deal but wants a better deal, the Associated Press reported. The statement comes after Microsoft warned Saturday that if a deal isn't reached within three weeks, it will launch a hostile takeover at a lower price. Microsoft CEO sets deadline for Yahoo dealBy Alexandra Zeumer, Monday 7 April 2008 at 23:10 :: General Microsoft CEO Steve Ballmer threatened Yahoo with a proxy war over the weekend, setting a three week deadline for Yahoo to come to an agreement on its takeover bid, Editor & Publisher reported Monday. “If we have not concluded an agreement within the next three weeks, we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors for the Yahoo board,” Ballmer stated in a letter on Microsoft's Web site. |
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