Mirror to combine print, online sales teams
By Alexandra Zeumer, Tuesday 8 April 2008 at 23:04 :: Advertising :: #1504 :: rss
Mirror Group Newspapers is set to raise its revenue from its online platforms, expanding advertising opportunities for clients by combining its online and print advertising sales teams, Brand Republic reported Tuesday.
The UK newspaper group is reportedly looking at completely integrating its print and Web site advertising sales teams, which has been predicted to begin in June. Ad sales staff will then cross-sell sell print, digital and mobile platforms.
Rival publishers News Group and Telegraph Media Group are also putting up multi-platform sales teams, Brand Republic reported.
Heading up the integration of the sales forces has been David Emin, director of advertising at the group, and Paul Head, head of digital. Currently, the advertising unit is divided in several groups, such as display, retail, magazine, advocacy and innovation, according to Brand Republic.
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