Deutsche Post planned free paper angers newspaper association
By Alexandra Zeumer, Friday 11 April 2008 at 19:12 :: General :: #1525 :: rss
The Deutsche Post World Net AG plans to launch a free newspaper are opposed by German newspaper publishing houses, according to Wolfgang Fuerstner, the managing director of VDZ, Forbes reported Friday.
According to Juergen Gerdes, Deutsche Post’s board member, in an interview with the Financial Times Deutschland, the German mail services company is hoping to expand its advertising revenues in order to offset refusals within its core mail business, thus a free newspaper will be launched with a print run of 1 million, Forbes reported.
Fuerstner said, “We won’t take lying down that Deutsche Post, as a state-owned company with unique competitive edges, threatens press diversity in distribution.”
The Deutche Post’s head of mail operations and German parcel operations, Gerdes, said that the company targets revenues within a three-digit million-Euro range by entering the free newspaper market with advertising.
According to Gerdes the Deutsche Post is looking to collaborate with publishing houses for printing and editorial content, Forbes reported.
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