Associated Press adds features to Online Video Network
By Erina Lin, Monday 14 April 2008 at 18:48 :: World Digital Media Trends :: #1531 :: rss
The Associated Press adds a new feature to its Online Video Network, which allows members to syndicate local video to other newspaper, TV and radio station sites in the network, Media Post reported Monday.
Media outlets syndicating video will take a 30-percent ad revenue cut when it plays on other sites. Of the balance, 20 percent will belong to the site using the video and 50 percent will be divided between the AP and MSN, which bolsters the new platform.
Affiliate sites will be able to block access to syndicated video by news competitors in the same market, Media Post reported.
The AP also announced AnswersTV would exclusively offer health and lifestyle content to the Online Video Network, which has over 1,800 affiliates in the U.S.
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