British quality dailies gain circulations except for Independent
By Erina Lin, Monday 14 April 2008 at 20:00 :: Newspaper Data :: #1533 :: rss
The Financial Times, impacted by the downward sales trend afflicting the quality daily papers, recording a 1.3 percent year-on-year circulation decline last month.
The business title sold an average of 454,937 copies worldwide in March, according to the latest figures from the Audit Bureau of Circulations.
This decline ended a consecutive 10-month year-on-year sales gain. However, this title was still up month on month, by 1.5 percent.
The FT's UK and Ireland edition sold 140,724 copies, up slightly on February. Of these only 88,207, or 63 percent, were sold at full rate. Bulks accounted for 36,143 copies and subscriptions for 12,479, the Guardian reported.
The US edition sold 151,474 copies, down slightly on February.
In continental Europe, the paper sold 124,864 copies daily on average, while in Asia its daily circulation was 37,876.
The other four quality dailies marked their circulation down year on year in March, but up month on month, except for the Independent.
The Times dropped 2.7 percent year on year to 622,186, a 1.5 percent increase month on month. It included 48,607 bulk giveaways and 99,236 subscription sales.
The Daily Telegraph fell 2.5 percent year on year to 874,124, up 0.9 percent on February. Its sales included 326,966 by subscription, and 99,590 bulk giveaways.
The Guardian's sale slid 2.2 percent from March 2007 to 358,142, a slight month-on-month gain of 0.7 percent. This included 15,296 bulks, the lowest in its market.
Year on year the Independent declined 2.4 percent to 246,584, down 2.3 percent from February. The title had 42,113 bulks.
For a previous article on this topic, visit our partner site, Editorsweblog.org.
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