Mail raises cover price by 5 pence
By Erina Lin, Tuesday 22 April 2008 at 21:35 :: Newspaper Data :: #1562 :: rss
The Daily Mail increased its price to 50 pence Monday, for which rival Daily Express accused it of "staggering hypocrisy," the Guardian reported.
The company said its price increase was due to higher fuel charges, printing, production and distribution costs, according to the Guardian report.
"We remain committed to bringing you the best-value package available through continued investment in the highest quality journalism, bigger papers and colour on every page," the Mail said in a statement to readers in Monday’s paper.
The rise in price makes the Mail more expensive than the Daily Express, a fact its middle market rival wasted no time in pointing out on its front page Monday.
"10p cheaper than the Daily Mail and 10 times better," the Express also proclaimed Monday, before launching an attack on the Associated Newspapers flagship.
The Express labelled the Mail "hypocrites" for the price rise, while it is running a campaign against cost of living increases, the Guardian reported.
On Saturdays, the Daily Mail’s price remains at 70 pence, while it costs £1.50 on Sundays.
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