Mirror Group sites to join ABCe
By Alexandra Zeumer, Tuesday 22 April 2008 at 23:06 :: Online/Digital Publishing :: #1564 :: rss
Mirror Group Newspapers is leaning towards becoming the most recent newspaper group to publish its Internet traffic data within the Audit Bureau of Circulations Electronic (ABCe) figures, the Guardian reported Tuesday.
On Thursday, MGN Web sites will be included in ABCe monthly traffic figures for the first time.
“We believe ABCe is a meaningful metric, but we do still have some reservations about the spread of published data,” Paul Hood, MGN's head of digital, told the Guardian.
The company’s key sites, including mirror.co.uk, sundaymirror.co.uk, people.co.uk and dailyrecord.co.uk, will appear on the group report.
The fantasy football site, youthemanager.co.uk, as well as mirrorbingo.co.uk, scotcareers.co.uk and scotwheels.co.uk will be incorporated.
Following MGN’s decision, the only UK national newspaper groups not publishing Web traffic through ABCe, are the Independent, the Financial Times and Express Newspapers, the Guardian reported.
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