Dainik Bhaskar expands in Hindi belt
By Leah McBride Mensching, Tuesday 22 April 2008 at 23:36 :: Circulaton & Distribution :: #1566 :: rss
Dainik Bhaskar has launched six editions in India, exchange4media reported Tuesday from Mumbai.
The new editions were out Saturday in Chhatisgarh, Bhilai, Jagdalpur and Ratlam in Madhya Pradesh, Shimla in Himachal Pradesh and Pali and Nagpur in Rajasthan.
Dainik Bhaskar and Divya Bhaskar, a Gujarati daily, have 37 editions and 26.7 million readers in nine states. The 2007 Indian Readership Survey recorded that Dainik Bhaskar has an average readership of 12.8 million per issue, and is the second most read newspaper in India. The first-most read, according to the survey, is Dainik Jagran, with a 16.5 million readership, exchange4media reported.
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