Publishers should look to technology companies if they want to stay on top, keeping up with the online world and digital innovations, which means working more responsively and quickly, Ien Cheng, publisher and managing editor of FT.com, told the Guardian's Jemima Kiss.

Cheng's strategy appears to be working, as FT.com had 7.1 million unique users in March, a 33 percent increase from the same time last year. Additionally, page views were up 72 percent over the same period last year, to 72 million.

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Dutch free daily De Pers has launched spin-off business daily De Financiële Pers today, Newspaper Innovation reported Thursday.

The paper will be distributed throughout business centres in major cities.

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Current TV has created a new position for managing online activities and daily Web operations in the United Kingdom, and has chosen Rebekah Billingsley for the role as director of new media, Journalism.co.uk reported Thursday.

The a 24/7 cable and satellite television network and Internet site produced and programmed in collaboration with its audience is based in San Francisco, Calif., and has a UK branch.

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The global spending (both consumer and advertiser) on mobile media services will exceed US$102 billion by 2012, up from $47 billion in 2007, according to a Strategy Analytics forecast.

Consumers will account for the majority of this spending in the near-term, according to research firm eMarketer.

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Google is expanding into a new advertising domain - graphical ads appearing on mobile devices, according to an article on CNET News.com.

Along with Google's text-based mobile ads, the image ads are displayed based on keywords appearing on mobile Web sites people visit, the company said Wednesday.

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The future is unpredictable, but that doesn't mean you can't do something about it. That message is particularly important for the newspaper industry and is the basis of "Scenario Planning for Newspaper Companies," the latest report from the SFN project.

Scenario planning – the practice of imagining a variety of possible futures and planning strategies to cope with them -- allows businesses to take a pro-active approach and prepare for many contingencies.

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