Evening Leader experimenting with Twitter
By Alexandra Zeumer, Friday 25 April 2008 at 22:32 :: World Digital Media Trends :: #1582 :: rss
The Evening Leader will carry out trials with micro-blogging platform Twitter, to cover local football in real time on its Web site, Journalism.co.uk reported Friday.
This Saturday, the UK newspaper will use Twitter to issue 140 character live updates from Wrexham FC’s home match against Accrington Stanley.
A widget will make the coverage available on the Evening Leader's Web site, and to followers of the papers’ Wrexham Twitter account, according to Journalism.co.uk.
“I go to as many Wrexham home games as I can, but inevitably I end up missing some. When I’m at work this can be a bit of a problem because I want to know the score and what’s happening all the time – not just when the final whistle goes,” Martin Wright, deputy editor of the Evening Leader, told Journalism.co.uk.
Christian Dunn, digital editor of the Evening Leader, told Journalism.co.uk that “sending messages from a mobile phone to Twitter during a football match mean we have a very cheap and simple way to keep a section of our site regularly updated. It’s another way the Evening Leader is embracing Web technology to offer our readers a better service.”




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