De Financiële Pers to be launched 'for real' in future
By Alexandra Zeumer, Friday 25 April 2008 at 22:53 :: Competition :: #1583 :: rss
The new free Dutch business daily, De Financiële Pers, was a two-day test run, an editorial in Friday's edition stated, Newspaper Innovation reported Friday,
De Financiële Pers is a business spin-off of free daily De Pers, which De Pers launched in a joint venture with business platform IEX.nl.
If the overall response from audiences and advertisers is good, De Financiële Pers will be relaunched “for real” at a later date, according to Newspaper Innovation.
Circulation for the test-run was 25,000 and the paper was given out in business centers throughout the Netherlands.
De Pers stated in an editorial that it is looking forward to launch the paper for good, and when it does, it is expected to compete with the paid Financieele Dagblad, Newspaper Innovation reported.
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