Financial Times launching Middle East edition
By Alexandra Zeumer, Monday 28 April 2008 at 23:47 :: General :: #1589 :: rss
The Financial Times will on Tuesday launch a Middle East regional edition, which will be based in the United Arab Emirates, the Guardian reported Monday.
Every Tuesday and Thursday there will be page dedicated to the Middle East, and the new regional edition will feature a new masthead specific to the edition.
Enhanced coverage will come from London and be overseen by Roula Khalaf, the Financial Times' Middle East editor, while regional editorial and commercial teams will work from Abu Dhabi, the Guardian reported.
The Pearson-owned financial paper has been printing its European edition in Dubai since 2003, with a print run of about 4,000 copies. The first print run for the new edition will be about the same, but in the future the Financial Times hopes it will be tripled, as the regional edition will big a bigger opportunity for regional advertisers, according to the Guardian.
The regional edition will “provide a further boost to our global circulation and provide a quality advertising vehicle for businesses seeking to reach senior decision makers in the Middle East,” John Ridding, chief executive of the Financial Times, told the Guardian.
The Financial Times has already dedicated editions for the United Kingdom, Continental Europe, Asia, and the United States, and is printed in 24 cities throughout the world.
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