Full-track downloads popular in Germany
By Erina Lin, Tuesday 29 April 2008 at 23:37 :: World Digital Media Trends :: #1593 :: rss
The mobile music market in Germany has long focused on ringtones, but now full-track downloads are increasing sales.
During 2007, 5.2 million full-track songs were downloaded to mobile phones, up 53 percent over 2006, according to new figures from BITKOM and GfK Panel Services.
Revenues grew by one-third and hit €8 million, while the average price of a song dropped to €1.42.
According to eMarketer, the two main drivers to the growth are the greater memory capacity and the increased uptake of faster mobile services.
Downloading of ringtones, however, is in decline. Mobile users in Germany downloaded 23.2 million ringtones in 2007, dropping from 29.2 million in 2006.
Ringtone revenues fell 26 percent to €53 million in 2007. Although it is still more than six times the revenue for full-track downloads, its dominant position may not hold if current trends continue, eMarketer reported.
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