Wednesday 30 April 2008

Ads to fund free mobile TV in Australia

Australia will get its first free mobile TV network beginning Thursday, when Bluetooth broadcaster YoMo launches, The Australian has reported Thursday.

The service will update a news and entertainment video feed throughout the day, and will broadcast it using Bluetooth technology to a network of transmission points in Eastern Australia.

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Digital director: Guardian podcasts to be profitable in 1 year

The Guardian’s podcasts will be bring in profits within the next 12 months, the paper’s director of digital content has said, Journalism.co.uk reported Tuesday.

Currently, guardian.co.uk has 12 podcasts, and profit from that content in the coming months will come from implementing a new advertising delivery system that will place ads in the podcasts, Emily Bell, director of digital content at Guardian News and Media told Journalism.co.uk.

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Free dailies are top four most circulated Spanish newspapers

Free dailies continue to lead circulation numbers in Spain, March circulation data from Spain, reported by Publicitas and PRnoticias, has revealed, Newspaper Innovation reported Wednesday.

All four free national papers are higher in circulation than the highest circulated paid paper, El Pais, which counts circulation at 460,000 copies daily, according to Newspaper Innovation.

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Times offers prepaid card

The Times has become the latest British paper to offer readers a prepaid payment card, a trend started by the Daily Mirror, the Guardian reported.

The Times MasterCard prepaid card and "eccount" was launched by Tuxedo Money Solutions, which provided a similar services for The Sun and News of the World since last year.

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Murdoch mulls newspapers launch in India

STAR India, a subsidiary of STAR Hong Kong owned by News Corp., is exploring the possibilities of getting into the print media market in India, the Business Standard reported.

Last week, top STAR executives met in Bangalore to discuss possible joint venture partners for the print foray.

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