ABCe may measure mobile Web traffic
By Alexandra Zeumer, Thursday 1 May 2008 at 22:56 :: Online/Digital Publishing :: #1604 :: rss
The Audit Bureau of Circulations Electronic (ABCe) may report mobile traffic to its member Web sites in the future, and is currently considering the move, Journalism.co.uk reported Thursday.
ABCe will discuss how metrics, which are approved by Joint Industry Commission for Web Standards (JICWEBS), would be enacted to best measure and report mobile traffic.
The GSM Association (GSMA), a trade association for mobile operators, called for an industry-wide metric for mobile measurement. ABCe's plan is a response to GSMA, and the two will work together on the project, according to Journalism.co.uk.
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