In 2007, $42 billion was spent on print newspapers in the United States, and as print shrinks in the country, ad dollars in 2017, Blodget predicts in his Huffington Post blog, will go to: newspapers (25 percent), outdoor (five percent) and digital (70 percent).

Without “major restructuring and pain,” newspaper companies won't survive based on their Web sites alone, he states. “Newspaper Web sites are only capturing a fraction of the print revenue the papers are losing, and the growth of newspaper sites has already started to slow ... (In 2017,) newspaper sites will capture a small portion of that new $30 billion digital pie, but probably not much more than $5 billion. Some newspaper companies will survive, but only after major restructuring.”