Business researcher Henry Blodget on Wednesday predicted in his online column that U.S. print newspaper circulation will drop to about 50 million this year – the lowest it has been since 1946. As circulation drops to extreme lows in a period in which the U.S. population has doubled, this means “per-capita newspaper consumption has been cut in half,” Blodget stated.

So where are all the ad dollars going? Online, of course.

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The All Pakistan Newspapers Society (APNS) has set a minimum cover price formula for newspapers in Pakistan, and newspapers that violate the new rule will be denied distribution in Akhbar Markets, Dawn reported.

The formula, effective Wednesday, was decided in collaboration with the Akhbar Farosh Federation, a press release from APNS stated.

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The Audit Bureau of Circulations Electronic (ABCe) may report mobile traffic to its member Web sites in the future, and is currently considering the move, Journalism.co.uk reported Thursday.

ABCe will discuss how metrics, which are approved by Joint Industry Commission for Web Standards (JICWEBS), would be enacted to best measure and report mobile traffic.

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American Community Newspapers (ACN) reported a net loss of US$4.5 million in the first quarter, while the publisher's revenue slid 11.7 percent, Editor & Publisher reported Thursday.

Revenue fell mainly due to poor performances from the Texas-based publisher's 44 papers in the Minneapolis/St. Paul area.

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The U.S. online newspaper audience has grown from 38.97 million in December 2004 to 63.05 million in December 2007, an increase of more than 60 percent over three years, according to the MegaPanel Data from Nielsen Online.

Active reach for online newspapers has also risen, from 26 percent in December 2004 to over 38 percent in December 2007.

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The Atlanta Journal-Constitution plans to cut its distribution area from 74 to 49 counties, which will result in 62 job losses, AJC.com reported.

This move will decrease its circulation by about 2.2 percent daily and 1.9 percent Sunday, the company said Wednesday.

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