Dutch free dailies climb in readership share
By Alexandra Zeumer, Tuesday 13 May 2008 at 22:01 :: Circulaton & Distribution :: #1653 :: rss
As many Dutch paid newspapers saw circulation shrink in 2007, free dailies climbed higher in the overall readership share, Newspaper Innovation reported Tuesday.
De Telegraaf is still the most read newspaper in the Netherlands, with a circulation of 704,000, but free daily Metro bumped up to second place, increasing 11 percent, to a circulation of 517,000.
Seeing the biggest circulation slump was AD, down by nine percent, to 479,000. Ad is now in fourt place, according to Newspaper Innovation.
In the fifth and sixth places are free dailies Spits and DAG, respectively. Spits has a circulation of 421,000, up five percent, while DAG, which launched in 2007, is at 361,000, Newspaper Innovation reported.
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