Reuters is making its news content more available to developers through a non-commercial API offering, available through Reuters Labs, Mashable reported Monday.

This will enable developers to create applications around Reuters news, or make the content fit better on existing sites or applications.

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The Canadian Newspaper Association and the Canadian Community Newspapers Association will gradually merge their operations during the next two years, Media in Canada reported.

The two associations together represent more than 830 daily, weekly and community newspapers across Canada.

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According to a new survey by Prospectiv, about 87 percent of people feel that very few (58 percent) or none (29 percent) of the ads offered on social networking sites match their specific interests and preferences.

Fifty-six percent polled said their online experience would be improved if social networking sites offered more advertisements tailored to their specific interests and preferences.

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Even as U.S. newspapers are going through a tough time of change and financial woes, they are investing in online, beefing up their video operations, a pleasant and encouraging surprise, according to the Newspaper Association of America's online video survey report, out this month.

The report, part of the NAA's Development and Growth Guide for Newspaper Web sites, aims to give newspapers information on hardware and software, as well as expert advice, case studies and articles about online video. The survey was conducted in February and March 2008.

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Google is now playing an increasingly critical role in the business of newspapers – it accounted for almost two-thirds of search traffic going to U. S. newspaper Web sites in March, according to data from Hitwise.

People are heading online for news in larger numbers, and more and more of them start at a news aggregate site such as Google News or Yahoo! News. These sites do not actually produce content, but direct users to other sites, according to Josh Cohen, head of business development at Google News, at the Newspaper Association conference in Toronto last week.

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As many Dutch paid newspapers saw circulation shrink in 2007, free dailies climbed higher in the overall readership share, Newspaper Innovation reported Tuesday.

De Telegraaf is still the most read newspaper in the Netherlands, with a circulation of 704,000, but free daily Metro bumped up to second place, increasing 11 percent, to a circulation of 517,000.

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The Liverpool Daily Post on Tuesday offered its readers a chance to influence what will be in Wednesday's newspaper, HoldtheFrontPage.co.uk reported Tuesday.

A team at the newspaper hosted a live blog throughout the day, updating readers on breaking news stories, and welcoming them to log in to give comments or suggestions on the content or design of Wednesday's paper, as well as to ask the journalists questions.

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