New Zealand broadband users spent an average of 48 hours a week on “media-related activities,” in which 36 hours are spent on the Internet and television, 10 hours is spent on music and two hours are spent playing games, the technology company's survey stated, according to The New Zealand Herald. The figures include online time spent at work.

Sixty-one percent of respondents said they watched videos online, while only 47 percent downloaded music.

Using the Internet to watch videos is because online, viewers can better “time-shift” and “place-shift,” Jay Shutter, managing director of research company Illuminas, which ran the survey, told The New Zealand Herald. “Most people are recording content or downloading content because they want to see it at a more convenient time, so if they missed an episode of Lost or they missed a rugby game they can certainly then go online and watch it at a later time.”