Entertainment tops news in Australian mobile ratings
By Leah McBride Mensching, Monday 26 May 2008 at 19:03 :: World Digital Media Trends :: #1698 :: rss
Pay-TV mobile subscribers prefer entertainment channels over news or sports, research group Telstra has announced, The Australian reported.
In Australia, mobile entertainment channels Fox8 and The Comedy Channel are the most watched, followed by music channels Channel V2 and Channel V.
Originally, the research firm expected news and sports channels to be the most popular, said Freddie Jansen van Nieuwenhuizen, multimedia director for Telstra Product Management, according to The Australian.
Paid news channels Sky News and Sky Business are “doing well” for mobile, but the big winners were Fox8's Australia's Next Top Model and Fox8's Family Guy.
van Nieuwenhuizen said people ages 40 to 50 used mobile television most, and that because these people have children, the families are using the mobile as a second television when the family cannot agree on what to watch on TV, The Australian reported.
Peak mobile viewing times are at 7 p.m. on weekdays, and at midday on weekends, according to the Telstra research.
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