Telegraph to boost sales in France
By Leah McBride Mensching, Tuesday 10 June 2008 at 19:06 :: Circulaton & Distribution :: #1761 :: rss
Telegraph Media Group will target British vacationers in Nantes, France this summer, where it will print and distribute same-day editions of The Daily Telegraph and Sunday Telegraph, Brand Republic reported last week.
TMG is estimating it will sell about 5,000 copies each day at the peak of the summer holiday season.
Papers will be distributed in the French city until September.
“We are continually looking for ways to extend our distribution in key overseas markets, and this is a response to demand for daily access to our quality content, from the newspaper's loyal readership,” said Tracey Coyne, circulation director for TMG, according to Brand Republic.
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