“Zoopy was an easy choice. They're focused on the best technologies and are leaders in their game. We've worked with them successfully on previous video projects,” said Matthew Buckland, general manager of M&G Online, according to BizCommunity.

M&G Online's new test version includes a new interface, more user functionality and easier access to different parts of the site, as well as video content embedded in articles, BizCommunity reported.

Zoopy CEO Jason Elk said it is important to keep video sizes small, while keeping visual quality high.

“We also host our files on various servers across the globe for optimised delivery speeds and uptime. These were important factors in giving M&G the video quality and experience it wanted for its readers,” he said, according to BizCommunity.