U.S. newspaper help wanted ads fall by month, year
By Leah McBride Mensching, Thursday 26 June 2008 at 19:10 :: Advertising :: #1848 :: rss
The number of help wanted ads placed in newspapers in the United States fell one point in May, and 10 points year-over-year from May 2007, Reuters reported Thursday.
The data, from private research group the Conference Board, said the index of help wanted ad volume was at 27 in May last year, falling to 18 in April this year and 17 in May.
The decline has happened in all regions of the United States, with the biggest declines happening in the Central Northwest part of the country, Reuters reported.
The turndown is due to an extended economic slowdown and employment declines, which is expected to continue into the summer and autumn, Ken Goldstein, labour economist at the Conference Board, said in a statement, according to Reuters. In the first five months of 2008, the number of jobs has continued to fall, he stated.
In April, the Conference Board announced it will continue to compile the index for research purposes only, as print advertising is “no longer representative of changes in labour market demand,” according to Reuters.
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