Free dailies contribute 24 percent of Swiss newspaper ad revenue
By Erina Lin, Thursday 26 June 2008 at 19:36 :: Advertising :: #1849 :: rss
Free dailies earned 316 million Swiss Francs in ad revenue in 2007, making up 24 percent of all newspaper ad revenue in Switzerland, Newspaper Innovation reported Thursday.
Overall, Swiss newspapers generated total ad revenues of 1.34 billion Swiss Francs (€826 million) in 2007. Of the total ad revenues in Switzerland, free dailies accounted for five percent.
Sunday papers brought in 202 million, while local weeklies earned 220 million Swiss Francs.
Overall ad revenues rose 4.1 percent in 2007 compared to the previous year. Print media was up five percent and still owned a 43 percent share in the country, Newspaper Innovation reported.
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