DVD still dominates video market, online and mobile grow fast
By Erina Lin, Wednesday 2 July 2008 at 19:37 :: World Digital Media Trends :: #1869 :: rss
According to a new study, "How People Use® the Video Marketplace," released by Knowledge Networks, the traditional forms of video, especially DVDs, still dominate the video rental market, Media Post reported.
"While consumers are indeed turning to new video technologies, such as online streaming and mobile video, most of their video-related spending continues to be on conventional sources such as DVD rentals and purchases," Knowledge Networks stated in the new report.
The study also found that younger generations, especially those in so-called Generation Y (persons ages 13 to 29), and Generation X (ages 30 to 43), are far ahead of baby boomers in using all emerging video platforms. However, they are also the biggest users of conventional DVDs - 98 percent of people in Generation Y and Generation X are DVD users, higher than 88 percent of baby boomers, Media Post reported.
"DVDs are the bread and butter of content providers," said David Tice, vice president and group account director at Knowledge Networks. "The expanding forms of video access are training consumers to have a new kind of on-demand expectation in which they can watch video on the platform of their choice, when and where they want to see it.”
However, Tice also pointed out that some questions to video providers remain: Will consumers be willing to pay for the choices of new forms of video access, and how can content and service providers encourage repeat use and buying in the new media?
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