Fairfax Digital teams up with eBay.com.au for online ad deal
By Alisa Zykova, Thursday 3 July 2008 at 17:06 :: Advertising :: #1872 :: rss
Fairfax Digital (FD) announced Wednesday that it will be selling eBay.com.au’s online display advertising, which may nearly double Fairfax’s page impressions and unique online users.
“This agreement means greater opportunity for advertisers to leverage eBay’s significantly higher than industry average click through rate and highly engaged audience, with each user spending an average of almost two hours per month on the site,” said eBay Vice President Simon Smith.
According to FD CEO, the agreement will give advertisers a wider reach and give FD the possibility of becoming “Australia’s leading online advertising network”.




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