Key to teen audience marketing: Mobiles
By Alisa Zykova, Wednesday 16 July 2008 at 22:04 :: Advertising :: #1939 :: rss
The best way to reach teen audiences may well be via their mobile phones, CNet.com reported Tuesday.
Fuse, a Vermont-based marketing agency, predicted mobile phones will become much more popular amongst teens than desktop computers. In the past few weeks, the agency held talks with senior executives of tech firms like Sony, Yahoo! and Nokia to learn what the teen-focused tech market will look like in the future.
In the United States, about 20 percent of teens currently own a smartphone, such as the iPhone, but mobile phone and content firms hope that this will change, CNet.com reported.
Geographic ad targeting to teens through mobiles may rise in the near future, as mobile phone providers analyse around four billion Internet Protocol addresses that give customers street-level targeting. Teens sign up for services that send them information and adverts about local venues, offered by companies like UK’s Blyk.
"When you combine this new technology with teens giving their permission to market to them, the growth could be exponential," Bill Carter, a Fuse partner, told CNet.com.
Although mobile phone providers offer features like ringtones, games and music, they may not become the leading entertainment sources. Companies like Apple, Google and Yahoo! may remain more popular sources of services.
Teens may buy subscription-based music features in the future. Apple’s iTunes will be providing an unlimited monthly download service for songs, while mobile phone companies are also predicted to have unlimited music downloads, CNet.com reported.
Fuse also predicted that television networks will be saved, not hurt, by new technologies. As U.S. TV stations switch from analogue to digital, live video content will be able to be viewed on mobile phones, which means programmes may become better targeted and more audience specific, boosting advertising sales.
Comments
No comment.
Post comment