Wednesday 16 July 2008

Newsquest title to reduce two editions to one

The Argus, a Newsquest title based in Brighton, United Kingdom, plans to cut its two daily editions down to one, and close its weekly Sports Argus newspaper, threatening 10 editorial jobs, Holdthefrontpage.co.uk reported Tuesday.

The newspaper is currently in a 30-day consultation process with employees about the cuts.

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Gannett drops after Lehman Brothers cut estimates

Gannett Co., the largest U.S. newspaper company, has dropped to its lowest stock price in its over-17-year history in New York trading, after Lehman Brothers reduced its estimates for the stock price and full-year profit, Bloomberg reported.

Gannett’s prices fell 26 cents, or 1.5 percent, to US$17.35, the lowest since December 1990, at 4:02 p.m. Tuesday in New York Stock Exchange composite trading. The shares have dropped 56 percent this year.

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AOL to serve digital ads for Gannett

Gannett Co., which owns 23 television stations and 85 newspapers in the United States, has announced AOL's Platform-A as its digital advertising partner. According to the deal, Platform-A's Adtech will mark its U.S. debut of the formerly Europe-only division, CNet.com reported Monday.

After it is rolled out completely, the deal will encompass all of Gannett's local news markets, including print and broadcast, USAToday.com, and other Internet properties. No target date was revealed yet.

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Rivals Post and Daily News may partner

The U.S. economy and newspaper valuations are continuing to spiral downwards, but as hard times tend to do, they are also bringing people together. Industry rivals the New York Post and the New York Daily News long “locked in a rivalry verging on vendetta,” are in talks to combine back-office functions, printing and distribution, MediaPost's MediaDailyNews reported Wednesday.

The report, which first came from The New York Times Tuesday afternoon, cited unnamed sources and has not yet been confirmed by either newspaper. However, as many newspapers across the country are putting rivalry aside and sharing work, such as the Chicago Tribune's deal made last year to deliver the Chicago Sun-Times, partnerships are becoming more common.

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Growth for Indian papers in Tier-2 markets

India's Tier-2 markets are growing, thanks to economic expansion, and newspapers there are rushing to fill the needs of new and growing audiences, exchange4media's Mumbai bureau reported Wednesday.

“We believe that the real growth is in India's Tier-2 markets. In keeping with the fast rate of economic expansion seen in these cities, we ,too, are keeping with this,” said Rajiv Jaitly, president of ad sales and marketing at Dainik Bhaskar Corp. Ltd.

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Kindle 2.0 out this autumn, winter

Two new Amazon Kindle models will be on the market later this year, with the first coming around October, according to an insider source, Crunch Gear reported Tuesday.

The first new model is an updated version, featuring a screen the same size as the last version, a smaller form factor and an improved interface.

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Twitter acquires Summarize search tool

Microblogging Web site Twitter has bought Summarize, a search engine tool that indexes posts on social networks, MediaPost Publications reported Wednesday.

Twitter will employ five of the six Summarize engineers, as Jay Verdy, founder and CEO, leaves to work on another project.

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Key to teen audience marketing: Mobiles

The best way to reach teen audiences may well be via their mobile phones, CNet.com reported Tuesday.

Fuse, a Vermont-based marketing agency, predicted mobile phones will become much more popular amongst teens than desktop computers. In the past few weeks, the agency held talks with senior executives of tech firms like Sony, Yahoo! and Nokia to learn what the teen-focused tech market will look like in the future.

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Report: Google deal may raise Yahoo search prices

Yahoo! announced a deal with Google in June, permitting Google’s sponsored ads to show up next to Yahoo! search results. The deal, which may bring between US$250 million to $450 million for Yahoo! in the first year of its implementation, might also cause turmoil amongst ad buyers. A new report by search engine expert SearchIgnite seems to offer little to calm ad buyers’ anxieties.

"The deal is clearly financially beneficial for both Yahoo! and Google; however, advertisers need to be aware of the potentially significant impact to their search marketing efforts. Most marketers will see their overall costs for search advertising across the Yahoo! network increase, and will need to adjust their search strategies accordingly," said Roger Barnette, SearchIgnite president, AdWeek reported Tuesday.

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