NNN study: Print readership on the rise
By Leah McBride Mensching, Tuesday 22 July 2008 at 16:57 :: Circulaton & Distribution :: #1961 :: rss
More people than ever are reading newspapers in the top 100 markets in the United States, with 2.5 percent more readers in the spring than the same period in 2007, according to Spring 2008 Media Mark Research & Intelligence (MRI) data, on behalf of the Newspaper National Network (NNN), Editor & Publisher reported Monday.
“In a challenging environment for newspaper publishers, the MRI results are welcome news,” Jason Klein president and CEO of NNN, said in a statement. “Readership growth is good news for advertisers since it means more ad exposures.”
The data from spring 2008 shows 80.6 million people in the top 100 U.S. markets are reading newspapers, compared to 78.7 million the same time last year, E&P reported.
Reasons for the readership gain could be that newspaper Web sites are pulling people to the print edition, according to the NNN.
For a previous article on this topic, visit our partner site, EditorsWeblog.org.
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